UK
UK: Learn about latest insights, analysis and trends linked to the image, reputation and branding of the UK: its brand positioning, and perceptions of Brand UK internationally.
Annette Pritchard on Tourism, Media Representations of Places and Destination Branding
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Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media coverage impact place reputation.
How the Town of Shrewsbury (Re)Discovered Charles Darwin as City Branding Opportunity
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Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the town.
Dominic Medway on City Marketing and the Future of Town Centres in the UK
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Dominic Medway of Manchester Business School discusses the role of city marketing and place branding in the repositioning of town centres in the UK.
Digital Country Index 2017: Winners, Losers and Trends
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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Gordon Innes on City Branding, Placemaking and Economic Development
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Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.
Business Improvement Districts Explained: What BIDs Mean And Why They Matter
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Business Improvement District (BID): Learn about what BIDs are, how they work and why they matter.