UK
UK: Learn about latest insights, analysis and trends linked to the image, reputation and branding of the UK: its brand positioning, and perceptions of Brand UK internationally.
Charles Landry on City Brands, Creative Cities and the Urban Age
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Charles Landry in this interview reflects on the challenges and opportunities of the Creative City, the Urban Age, and the role of city branding.
Current State of Place Branding Practice in Europe
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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Natasha Grand on Creating Place Identity
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Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
Gary Warnaby on City Marketing and Branding Retail Destinations
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Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.
Conrad Bird on the GREAT Britain Country Branding Campaign
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Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
David Adam on City Branding, Urban Management and Better Cities
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David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.