USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Gene DePrez on Economic Development, Place Branding and Competitive City Regions
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Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
2017 Country Reputation Ranking: Leaders, Highlights and Trends
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Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
Digital Country Index 2017: Winners, Losers and Trends
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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Which Are the Best Cities in America to Live, Work and Study in 2017?
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Which are the best cities in America to live, work and study in 2017? Chris Fair of Resonance Consultancy summarizes key findings in the Best Cities Report.
Fred Dixon on New York City Branding and Reputation Management
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Fred Dixon in this interview shares his thoughts on city branding, place identity and reputation management of New York City.
Jeremy Tamanini on the Green Economy, Sustainability and Country Reputation
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Jeremy Tamanini shares his thoughts on the Green Economy, sustainability performance and the implications for city competitiveness and country reputation.