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USA

USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.

Case Studies

How to Change a Destination Name: Case Study Lane County, Oregon (USA)

TPBO -
Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
Interviews

Jeff Finkle on Economic Development Practices in the USA

TPBO -
Jeff Finkle, President and CEO of the International Economic Development Council, on the economic development profession, challenges and trends.
Uncategorized

Key Destination Marketing Challenges in 2015

TPBO -
Exclusive insights into destination marketing challenges and trends shared by Michael Gehrisch, President of Destination Marketing Association Intl. (DMAI)
Interviews

Michael Gehrisch on Destination Marketing Trends, Strategies and Challenges

TPBO -
Michael Gehrisch reflects on his work as President of Destination Marketing Association International (DMAI), destination branding in the USA and destination marketing trends.
Interviews

Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism

TPBO -
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Interviews

Nick Cull, Professor of Public Diplomacy at USC Annenberg

TPBO -
USC Annenberg Professor Nick Cull reflects on his academic career, nation branding, public diplomacy and the growing importance of cities and regions.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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