- Introducing: World's Best in Place Branding -
USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Ali Fisher on Big Data, Networks, Public Diplomacy and Country Image
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Ali Fisher, Principal Data Scientist at VORTEX (University of Vienna) and CPD Research Fellow at the USC Center on Public Diplomacy (University of Southern California), about big data, new networks and the resulting opportunities - and challenges - for public diplomacy professionals.
Ron Kitchens of Southwest Michigan First on Economic Development and Place Branding
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Interview with Ron Kitchens of SouthWest Michigan First, on economic development, the future of U.S. cities, and his passion for people and leadership.
David Gertner, Pace University, on Strategic Place Marketing
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Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.
Nadia Kaneva on Nation Branding Research and Approaches
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Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.
John Cooper of Yakima Valley Tourism on Destination Marketing Strategies
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Yakima Valley Tourism CEO John Cooper reflects on the future of destination marketing organizations, destination branding and his professional journey.
How to Brand a New Housing Development: Case Study Hudson Woods, New York
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Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
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