"Wherever you are on your place branding journey, The Place Brand Observer is an incredible resource. By bridging research and practice, the team links contemporary thinking with real-world case studies. The resources provide relevant, actionable advice for anyone in this exciting and important field."

"The Place Brand Observer is the perfect starting point and ongoing resource for place professionals eager to explore the world of place branding. It sparked my journey of learning as an established place maker. TPBO’s open approach to sharing insights from experienced practitioners, along with its expert analysis and accessible resources, significantly enhances understanding and development across the sector."

"The Place Brand Observer has become an excellent source of information about and discussion forum for scholars and practitioners interested in place marketing, place strategic planning process, and place branding."

"The Place Brand Observer is one of the few worldwide publications on place branding which I read routinely."

"I celebrate the arrival of The Place Brand Observer. It is of great importance to have such a medium to further the discussion and development of place branding, a young discipline in rapid development."

"Place branding is important, but not necessarily well understood or well executed. The Place Brand Observer has a wealth of information that economic developers can use to learn the nuances of how place branding works and what makes a good strategy."

"The Place Brand Observer is a great resource. It offers insightful thoughts from a broad spectrum of professionals dealing with change in destinations across the globe."

"The Place Brand Observer is an excellent forum for the exchange of ideas and perspectives on place branding. It has appeal both for practitioners and for academics."

"The Place Brand Observer offers a rich range of resources and thought provoking ideas that all destination marketing professionals will benefit from exploring. By combining academic and commercial ideas in a single source, The Observer is the authority on place branding."

"What I like the most about The Place Brand Observer is that is it not simply a collection of copy-paste material but that it is built on the editors' curiosity to understand more about place branding, from which we can all benefit."

"Destination Branding and the concept of Placemaking are at the heart of the future of destination marketing and economic development. It’s wonderful to see The Place Brand Observer bringing to life insights and stories that will shape this future."

"Place branding is new, and so the more info about it, the more we learn, the more we know, and the better off we all are. When this info is comprehensive, up to date, and well-managed by an energetic young group, as in the one-stop-shop that is The Place Brand Observer, then we're even better off."

"The Place Brand Observer is moving into an important space. There is an acute need for practitioners to be able to connect to the scholarly community and vice versa. The practitioners need space in which to reflect and the academics need accurate and up-to-date case-studies. It should be a marriage made in heaven."

"The Place Brand Observer is a useful resource for any place-branding practitioner. It is a source of useful insights, news, case studies and comment. It is analytical but accessible; it is strategically robust without being academic; and it is a good read."

"While the reality of places as differentiated habitats is inspired by the various cultures, circumstances and needs, the strategic and deliberate approach to place branding is a relatively ‘new’ concept, especially in developing markets. It is good to have The Place Brand Observer as rich repository of place branding expertise and insights."

"TPBO is a valuable contribution to our branding community. It offers insights from leading global experts on a topic that is in itself very interesting and increasingly important. Nation brands represent actually the biggest and the best-known brands in the world, and we all are «branded» by at least one of them. Branding is about creating lasting value. TPBO offers a platform for us to learn from each other and exchange ideas, a valuable asset for any branding exercise."

"The Place Brand Observer is an essential tool for economic developers and anyone with responsibilities for promoting or branding their place. It is a wonderful resource I often go to find insight and inspiration for our own place marketing efforts. I love that TPBO provides a digital platform for learning and sharing. I especially appreciate the balance of views from both academics as well as practitioners which brings theory and research alongside of practical applications."

"I have been reading TPBO for as long as there has been a TPBO, first as a place-brand and economic development consultant and more recently as a practitioner. What we do has an enormous impact on people, and through the journal's case studies and research we can share successes, failures, and the deep meaning of this fascinating, evolving field."