Bangkok City Performance, Brand Image and Reputation

Bangkok, the capital of the Kingdom of Thailand since 1782, had been long known by foreign merchants as a dynamic port on the way to Ayutthaya. Today, Bangkok continues to be the No. 1 city for the fourth consecutive year according to the Mastercard Global Destination Cities Index 2019.

One of the largest ASEAN cities, Bangkok is determined to face the future with innovative projects such as One Bangkok, an integrated district focused on environmental sustainability and smart-city living.

But how promising is the city in terms of business and tourism attractiveness? How well does it perform in terms of sustainability? How influential is it worldwide?

Let's take a closer look at:

  • Bangkok’s business and tourism attractiveness;
  • Bangkok and sustainability;
  • How attractive for digital nomads?
  • Bangkok’s global influence.

With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data.

You'd like to read the full story? Please log in or (if you are not yet a subscriber) support our work by joining TPBO Premium.

The Editorial Team

Stay up to date on latest place brand insights, strategies, stories and examples: join our mailing list! You'll receive an email summary of highlights every month. Benefit from more frequent updates by following us now on LinkedIn, Facebook or Twitter!