Berlin City Performance, Brand Image and Reputation

Ever since the unification, Berlin has been a mecca of the alternative art world, offering a great variety of scenarios and opportunities for the creatives. Apart from that, it is also the capital of Germany, Europe's largest country by the size of the population, and as such a political heavy-weight. How do these characteristics influence Berlin’s performance in the different indices that rank cities according to their economic, social and environmental characteristics?

Let's take a closer look at:

  • Ease of doing business in Berlin;
  • Berlin as a hub of innovation, creativity, and inspiration;
  • Sustainability and livability in Berlin;
  • How attractive for digital nomads?
  • Berlin as a global city;
  • Berlin city brand performance and reputation.

With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data.


You'd like to read the full story? Please log in or (if you are not yet a subscriber) support our work by joining TPBO Premium.

The Editorial Team

Stay up to date on latest place brand insights, strategies, stories and examples: join our mailing list! You'll receive an email summary of highlights every month. Benefit from more frequent updates by following us now on LinkedIn, Facebook or Twitter!