Berlin City Performance, Brand Image and Reputation

Ever since the unification, Berlin has been a mecca of the alternative art world, offering a great variety of scenarios and opportunities for the creatives. Apart from that, it is also the capital of Germany, Europe's largest country by the size of the population, and as such a political heavy-weight. How do these characteristics influence Berlin’s performance in the different indices that rank cities according to their economic, social and environmental characteristics?

Let's take a closer look at:

  • Ease of doing business in Berlin;
  • Berlin as a hub of innovation, creativity, and inspiration;
  • Sustainability and livability in Berlin;
  • How attractive for digital nomads?
  • Berlin as a global city;
  • Berlin city brand performance and reputation.

With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data.

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The Editorial Team

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