How Much Does the Branding and Marketing of Places Cost?
How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
Graffiti, Place Brand Authenticity and Creative Placemaking
Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
The Changing Face of Post-Coup Turkey
Samantha North reflects on the changing face of post-coup Turkey, and how recent developments in the country have impacted its image abroad.
Jose Filipe Torres on the Branding and Digital Reputation of Countries,...
Jose Filipe Torres in this interview discusses the growing importance of the branding and digital reputation of cities, regions and countries.
Three Steps for Turkey to Reposition its Brand Image in Time...
Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.
How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding...
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."