Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

An Insider’s Guide to Place Branding Handbook

Editorial Team -
Insights & Advice

Eight Examples of Inspiring Community-Centric Place Brand Development

Editorial Team -
Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.
Insights & Advice

How to Use Data to Support Place Branding and Location Promotion

Editorial Team -
How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Insights & Advice

Good Practice Stories: How Important for Sustainable Destination Brands?

Editorial Team -
Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
Insights & Advice

Can Destination Branding Influence Sustainable Travel Behavior?

Editorial Team -
How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
Insights & Advice

Climate Emergency or Pandemic: How Global Issues Impact Destination Branding

Editorial Team -
How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
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