Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

Editorial Team -
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
Insights & Advice

Destination Recovery Strategies Post-Covid: Expert Advice

Editorial Team -
Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind.
Insights & Advice

How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation

Editorial Team -
Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.
Insights & Advice

Place Branding 2021: Key Priorities and Trends to Watch

Editorial Team -
Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
How-To Guides

What Is Place Brand Management? Place Brand Leaders Podcast Episode Four

Editorial Team -
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
Insights & Advice

Good Country Index 2020: Simon Anholt Shares Key Insights

Editorial Team -
Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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