Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Place Branding 2022: Key Priorities and Trends to Watch

Editorial Team -
Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Insights & Advice

How to Measure Success of Talent Attraction Initiatives

Editorial Team -
A skilled workforce is always sought-after. Countries, regions and cities that aspire to lead the way compete with each other to attract top talent....
Insights & Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

Editorial Team -
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Insights & Advice

How Narrative and Storytelling Impact the Economic Development of Places

Editorial Team -
How narrative and storytelling impact the social and economic development of places: expert views
Insights & Advice

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

Editorial Team -
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
Insights & Advice

Destination Recovery Strategies Post-Covid: Expert Advice

Editorial Team -
Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind.
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