Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
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Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
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How place branding teams can – and should – respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
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Climate change and its implications for place branding is the topic of the third episode of the Place Brand Leaders podcast, hosted by Florian Kaefer – this time in conversation with Malcolm Allan of Bloom Consulting.
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