Sustainability Performance: How Important For Destination Reputation?
How important is a destination’s sustainability performance for its reputation? Sustainable tourism experts share their views.
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Expert Advice
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Destination Sustainability Performance: How Important For Competitiveness?
How does a destination’s sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
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Smart Cities and Place Branding: Opportunities and Challenges
Smart cities and place branding: opportunities and challenges. Leading place brand experts share their thoughts on the usefulness of the smart city concept.
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How Emotions Influence Place Branding Success
What role do emotions play in place branding? How important are they for its success? Here the views of place brand experts around the world.
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Place Brand Architecture Explained: Meaning, Function and Limitations
Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.
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