Bridging Perception Gaps: How to Overcome Place Image Challenges
How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
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Expert Advice
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Place Branding for Small Cities, Regions and Downtowns: New Book by Bill Baker
Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky – and still often misunderstood – endeavor that is place branding.
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City Branding: Which Factors Are The Most Crucial For Your City Brand?
Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.
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How to Promote a Diverse City or Region Without Diluting the Message?
How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
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Which Are the Pros and Cons of Membership-Based Place Brand Organizations?
Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.
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