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CATEGORY

Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice

How Media Portrayal of Places Influences Branding Strategy

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How places which have been ridiculed or made fun of, for example in the media or film (think Borat movie) have found a way to "own the joke" and use it to their benefit.
Expert Advice

Place Branding 2022: Key Priorities and Trends to Watch

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Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Expert Advice

How to Measure Success of Talent Attraction Initiatives

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A skilled workforce is always sought-after. Countries, regions and cities that aspire to lead the way compete with each other to attract top talent....
Expert Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

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TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Expert Advice

How Narrative and Storytelling Impact the Economic Development of Places

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How narrative and storytelling impact the social and economic development of places: expert views
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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