Smart Cities and Place Branding: Opportunities and Challenges
Smart cities and place branding: opportunities and challenges. Leading place brand experts share their thoughts on the usefulness of the smart city concept.
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Expert Advice
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
How Emotions Influence Place Branding Success
What role do emotions play in place branding? How important are they for its success? Here the views of place brand experts around the world.
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Place Brand Architecture Explained: Meaning, Function and Limitations
Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.
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How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers
“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude
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4 Tips How to Maintain Established Place Brands: ‘Second Phase’ Place Branding Issues and Priorities
International place branding expert panel shares advice on how to maintain established place brands, with insights into ‘second phase’ place branding issues and priorities.
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