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Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice

Unlocking Public Value: How Privately Owned Place Brands Empower Thriving Communities

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Discover the potential value that privately owned place brands can bring to communities. Insights shared by our expert panel.
Expert Advice

The Winning Formula: How Government and Property Developers Collaborate for Successful Place Branding

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Collaboration between government and property developers in place branding: Discover the benefits to shape vibrant, successful places.
Expert Advice

Private Property Developers vs. Government Entities: Who Is Better at Place Branding?

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Discover the strengths of private property developers vs government entities in creating strong place brands, according to industry experts.
Expert Advice

Design Thinking and Place Branding: Transforming Environments through Empathy, Collaboration, and Innovation

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Discover the transformative potential of design thinking in place branding. With insights from industry experts.
Expert Advice

Place Branding in Flux: Insights and Questions from Leading Experts

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Discover the latest insights on the future of place branding by leading experts, including measuring success beyond dollars and reimagining downtowns.
Expert Advice

Recent Research on Place Branding and Public Diplomacy

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In today's interconnected world, place branding and public diplomacy have become increasingly important for cities, regions, and countries. A successful branding and diplomacy strategy...
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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