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Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

What inspires place branding pros
Expert Advice Observations 

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

10 November 202019 November 2020 The Editorial Team panel, Place Branding, premium access

Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.

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Expert Advice 

How to Use Soft Power and Hard Power in Country Reputation Building

3 November 202019 November 2020 The Editorial Team Country Branding, country image, nation brand value, premium access, Public Diplomacy, reputation, soft power

Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.

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Expert Advice 

What Is the Biggest Place Branding Mistake You Have Ever Made?

27 October 20205 January 2021 The Editorial Team panel, Place Branding, premium access

Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.

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Expert Advice Observations 

Climate Emergency: What Place Branders Can Do Right Now

15 October 202026 October 2020 Malcolm Allan climate emergency, corona pandemic, premium access, resilience, sustainability, sustainable development

How place branding teams can – and should – respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.

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Expert Advice How-To Guides Podcast 

How Can Place Branding Deal With the Climate Emergency? Place Brand Leaders Podcast Episode Three

13 October 202012 October 2020 The Editorial Team climate change, climate emergency, sustainability

Climate change and its implications for place branding is the topic of the third episode of the Place Brand Leaders podcast, hosted by Florian Kaefer – this time in conversation with Malcolm Allan of Bloom Consulting.

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  • Rafael Enzler on Placemaking in Switzerland
  • Why Switzerland? Country Report
  • How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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