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Place Branding for Small Cities, Regions and Downtowns: New Book by Bill Baker
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Destination Brand Personality: Why It Matters and How to Build It
Montevideo City Guide: Economic Performance, Brand Strength, Reputation
Peru Country Guide: Economic Performance, Brand Strength, Reputation

The Place Brand Observer

Place brand insights, strategies, stories and examples

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Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Main place branding trends and challenges 2019: expert panel

Main Place Branding Challenges and Trends in 2019: Expert Panel

14 March 201918 March 2019 Florian Kaefer panel, placemaking, sustainability, talent attraction

Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.

Economic Development Expert Advice

New Working Environments: How Cities Compete for Mobile Talent

15 January 20199 January 2019 The Editorial Team livability, placemaking, strategy

How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.

How to finance place branding: strategies and examples

Expert Advice Place Branding

How to Finance Place Branding Initiatives: Strategies and Examples

8 January 201927 January 2019 The Editorial Team panel, strategy

How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We’ve put it to our panel of place brand specialists. Here’s what they suggest.

Expert Advice Place Branding

How To Create A Place Brand Communications Strategy: Do’s And What To Avoid

4 December 20183 December 2018 The Editorial Team panel, strategy

How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We’ve put it to our panel of place brand specialists. Here’s what they said.