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CATEGORY

Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice

Good Practice Stories: How Important for Sustainable Destination Brands?

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Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
Expert Advice

Can Destination Branding Influence Sustainable Travel Behavior?

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How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
Expert Advice

Climate Emergency or Pandemic: How Global Issues Impact Destination Branding

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How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Expert Advice

Sustainability Awards: How Useful for Destination Branding?

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Do sustainability competitions add real value to a destination and its branding? Find out from our panel of sustainability and destination specialists.
Expert Advice

What’s the Difference Between Branding, Image, Marketing, and Promotion?

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What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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