Insights & Advice

Latest insights and expert advice on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Impact Partner Feature

Talent Attraction: What Europe’s Workforce Really Wants in Jobs and Locations

Impact Partner -
Research by C Studios on talent attraction in Europe, exploring what mobile professionals value in jobs, skills, and locations.
Insights & Advice

Who Gets to Tell Africa’s Story? Thebe Ikalafeng on Narrative Sovereignty

Editorial Team -
Thebe Ikalafeng reflects on narrative sovereignty, place branding, and how African nations are reclaiming their stories through leadership, culture, and lived experience.
Book Reviews

Behind the Scenes: Creating the Elgar Encyclopedia of City and Place Branding

Editorial Team -
Join us as we take a look behind the scenes, the process of creating the Elgar Encyclopedia of City and Place Branding.
Conferences

City Nation Place Global 2025: Notes from a First-Time Attendee

Editorial Team -
First-time attendee Nafisa Sharfi reflects on the City Nation Place Global conference in London, November 2025. Read her key takeaways.
Conferences

Highlights from the 9th IPBA Conference 2025 in Manchester: Shaping the Future of Place Branding

Editorial Team -
Explore key insights and highlights from the 2025 International Place Branding Conference by IPBA, in Manchester, UK.
Insights & Advice

The Human Element in the Age of AI – Place Branding & Public Diplomacy Research Update

Editorial Team -
Summary of latest research on place branding and public diplomacy focusing on the human element in the age of artificial intelligence (AI).
1234...50Page 3 of 50

Latest Insights:

© 2026 The Place Brand Observer, Switzerland. Making sense of how places build reputation, relevance and trust.