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CATEGORY

Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice

Place Branding 2023: Key Priorities and Trends to Watch

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What are the place branding trends and priorities in 2023? We asked our panel of place brand experts. Here's what they said.
Expert Advice

Innovative Place Branding for Sustainability: Obstacles & Challenges

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Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.
Expert Advice

Innovative Place Branding for Sustainability: Opportunities & Priorities

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Expert views on innovative place branding for sustainability of destinations, communities and business locations: opportunities and priorities.
Expert Advice

How Innovative Place Branding Can Boost Sustainable Development – And Vice Versa

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Expert views on how innovative place branding initiatives can boost the sustainable development of countries, cities and destinations.
Expert Advice

Eight Examples of Inspiring Community-Centric Place Brand Development

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Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.
Expert Advice

How to Use Data to Support Place Branding and Location Promotion

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How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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