Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Country Brand Ranking Latin America 2015 – Insights & Trends

Editorial Team -
FutureBrand Managing Director Gustavo Koniszczer shares key insights from the Country Brand Ranking Latin America survey 2015.
Insights & Advice

How to Measure Success and ROI of Destination Marketing – DMO Challenges and Trends

Editorial Team -
Destination marketing experts Michael Gehrisch and Manolis Psarros discuss the changes and challenges faced by DMOs regarding setting KPIs and measuring ROI.
Insights & Advice

Country Brands in Latin America – Trends, Challenges, Opportunities

Editorial Team -
Country branding expert Gustavo Koniszczer of FutureBrand consultancy reflects on country brands in Latin America - trends, changes, challenges.
Insights & Advice

Difference Between Destination Branding and Destination Marketing

Editorial Team -
The difference between destination branding and destination marketing well explained by brand development veteran Tom Buncle of Yellow Railroad consulting.
Insights & Advice

Destination Branding Challenges – How to Overcome Them

Editorial Team -
Destination branding challenges and how to overcome them - tips and advice from leading experts and consultants on successful destination brand development.
Insights & Advice

Commonalities in the Management of Country Brands in Latin America

Editorial Team -
Lina Maria Echeverri, Director Observatory for Country Image (Observatorio de Marca e Imagen País) in Bogotá, Colombia, on country brands in Latin America.
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