Insights & Advice

Virtual Real Estate – Geographic Domain Extensions for Place Marketing

Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.

Country Brand Ranking Latin America 2015 – Insights & Trends

FutureBrand Managing Director Gustavo Koniszczer shares key insights from the Country Brand Ranking Latin America survey 2015.

How to Measure Success and ROI of Destination Marketing – DMO Challenges and Trends

Destination marketing experts Michael Gehrisch and Manolis Psarros discuss the changes and challenges faced by DMOs regarding setting KPIs and measuring ROI.

Country Brands in Latin America – Trends, Challenges, Opportunities

Country branding expert Gustavo Koniszczer of FutureBrand consultancy reflects on country brands in Latin America - trends, changes, challenges.

Difference Between Destination Branding and Destination Marketing

The difference between destination branding and destination marketing well explained by brand development veteran Tom Buncle of Yellow Railroad consulting.

Destination Branding Challenges – How to Overcome Them

Destination branding challenges and how to overcome them - tips and advice from leading experts and consultants on successful destination brand development.

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