Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Destination Managers: How to Create a Meaningful Visitor Experience
Why Not to Confuse Place Branding and Place Marketing
How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real
Why Place Branding Is (Still) Not About Logos and Slogans
5 Place Branding Principles for Successful Brand Development and Management
Recommended Books on Place Branding
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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