Insights & Advice

Place Branding in 2024: Expert Insights on Trends and Priorities

Place branding trends 2024 according to expert panel: geopolitical shifts, sustainability, tech integration, community focus, overtourism management, diversity.

Global Soft Power Index 2024: Key Trends and What They Mean

Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.

Which Are the World’s Most Innovative Cities? Ranking Reveals Champions, Laggards, and Potentials

Discover the 2023 ranking of the world's most innovative cities. See which urban centers lead in innovation and which are emerging hubs.

How to Align Place Branding with Sustainable Development Goals

Experts discuss the importance of UN Sustainable Development Goals in place branding, focusing on community identity and enhancing reputation.

How to Navigate Ethical Pitfalls in Place Branding

Expert panel shares key insights on ethical place branding: Emphasizing cultural understanding, genuine community impact, transparency, and stakeholder involvement.

Leading Place Brand Brand Rankings & Indices: Cities and Countries

Explore leading city and country brand rankings and indices that are used by The Place Brand Observer for its Observatory.

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