Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

The Future of AI in Place Branding: Bridging Technology and Humanity

Editorial Team -
Explore the future of AI in place branding, highlighting ethical concerns, and the balance between technology and human creativity.
Insights & Advice

AI in Place Branding: Overcoming Bias, Misinformation, and Homogenization

Editorial Team -
Explore the challenges of integrating AI in place branding, from data privacy to authenticity, and how to navigate these issues effectively.
Insights & Advice

AI in Place Branding: Opportunities for Destination Marketing and Economic Development

Editorial Team -
Explore how AI transforms place branding, enhancing destination marketing, tourism and economic development.
Insights & Advice

Place Branding in 2024: Expert Insights on Trends and Priorities

Editorial Team -
Place branding trends 2024 according to expert panel: geopolitical shifts, sustainability, tech integration, community focus, overtourism management, diversity.
Insights & Advice

Global Soft Power Index 2024: Key Trends and What They Mean

Editorial Team -
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Insights & Advice

Which Are the World’s Most Innovative Cities? Ranking Reveals Champions, Laggards, and Potentials

Editorial Team -
Discover the 2023 ranking of the world's most innovative cities. See which urban centers lead in innovation and which are emerging hubs.
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