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CATEGORY

Views from New Zealand

Interviews

David Downs on the Next Chapter of the New Zealand Story

TPBO -
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Interviews

Brian Richards on Place Branding Success Strategies and New Zealand

TPBO -
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
Interviews

Andrea Insch on Brand New Zealand and Nation Branding Strategies in Asia

TPBO -
Andrea Insch of Otago University in Dunedin, New Zealand, shares her thoughts on "green" destination branding and analyzes New Zealand's "100% Pure" destination brand.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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