type here...

CATEGORY

Views from New Zealand

Interviews

David Downs on the Next Chapter of the New Zealand Story

TPBO -
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Interviews

Brian Richards on Place Branding Success Strategies and New Zealand

TPBO -
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
Interviews

Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands

TPBO -
Rebecca Smith in this interview discusses New Zealand's approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.
Interviews

Andrea Insch on Brand New Zealand and Nation Branding Strategies in Asia

TPBO -
Andrea Insch of Otago University in Dunedin, New Zealand, shares her thoughts on "green" destination branding and analyzes New Zealand's "100% Pure" destination brand.

Latest news

- Advertisement -spot_img

  • NEWSLETTER SIGN UP

      I agree that my personal data will be processed for the purpose of sending the newsletter. I can revoke this consent at any time and unsubscribe from the newsletter. More about Mailchimp's privacy practices here.

ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

Quick Links

Copyright © 2023 TPBO. All rights reserved. Designed and developed by Aatoon