Dubai City Attractiveness, Its Brand Strength and Reputation

Dubai, a leading hub of the Middle East, boasts a strong international cultural exchange between locals, tourists and sojourners seeking an alternative, near-futuristic lifestyle in a glimmering city which strives to be the biggest and best. But how does Dubai’s city brand appeal to international investors and talent, in terms of its actual quality of life and urban sustainability?

Let’s take a closer look at: 

  • Dubai’s talent competitiveness and financial performance
  • Dubai’s brand strength and global reputation
  • Livability: Dubai’s appeal for residents

With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data.

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The Editorial Team

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