Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
4 Things Australia Can Teach Asia in City Branding – And Vice Versa
Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
Current State of Place Branding Practice in Asia
Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.
Anupam Yog on the Branding of Nations and Destinations in Asia
Anupam Yog in this interview offers a very detailed account of place brand initiatives in Asia, especially Singapore, and discusses the challenges, tendencies and opportunities.
Buck Song Koh on Nation Branding and Brand Singapore
In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.
Destination Check: Current State of Tourism Sustainability in the Philippines
Ecotourism expert Susan Santos de Cárdenas shares her thoughts on the current state of destination development and tourism sustainability in the Philippines.
Brand Asia at World Economic Forum Davos: Underpitched or Overplayed?
India nation brand expert Aparna Sharma reflects on the role of Brand Asia at the World Economic Forum in Davos, calling for a more nuanced, strategic approach to country promotion and brand positioning.