- Introducing: World's Best in Place Branding -
Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
Public Diplomacy in Indonesia and Southeast Asia: Trends and Challenges
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In this guest post USC Annenberg graduate and junior ministry official Gadis Ranty shares her thoughts on public diplomacy in Indonesia and Southeast Asia - the trends and challenges.
Brand China: The Chinese Dragon – Benign or Enflamed?
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Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
Tourism Brands and Destination Marketing Campaigns in Asia
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India nation brand expert Aparna Sharma discusses tourism campaigns in Asia, the need for nations to remain competitive in a saturated market and the importance to communicate their place authentically.
New Zealand: The Intriguing Story of a Destination Brand
For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here's a summary of our special series on the origins, success and challenges of the country's 100% Pure New Zealand brand proposition.
Media Coverage of Clean, Green and 100% Pure New Zealand
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand
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Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.
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