brand awareness
Learn about latest insights and research findings on brand awareness of places such as cities, regions, destinations, countries and nations. You might also be interested in how media representations influence our perceptions of places.
City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
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Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Japan, Switzerland and Germany Lead Country Brand Index 2014
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Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
Brands, Trust and the Transparency Revolution
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Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.