branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Conrad Bird on the GREAT Britain Country Branding Campaign
TPBO -
Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Heather Skinner on Responsible Tourism, Corfu and Place Branding
TPBO -
Heather Skinner discusses responsible tourism, place branding, her work with the Institute of Place Management and the Academy of Marketing, and the way ahead for Corfu in Greece.
9 Key Differences Between Advertising Agencies and Brand Consultancies
TPBO -
Marcus Osborne presents nine key differences between advertising agencies and brand consultancies. Highly recommended reading for those in charge of the brand development and management of cities, regions or destinations.
Cecilia Pasquinelli on Urban Competitiveness and Culture
TPBO -
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Country Brands Asia: Bhutan – A Demure Brand
TPBO -
Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).
Andy Pike on Place Brands and Regional Development
TPBO -
Andy Pike, Director of the Centre for Urban and Regional Development Studies (CURDS) at Newcastle University in the UK explains how the concept of "Origination" serves as link between local and regional development and place brands.