city brand
Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
Peter Kjeldbjerg on How Struer Became The City of Sound
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Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
Auckland: New Zealand’s Award-Winning City Brand
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Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development
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Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.
Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia
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Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the "tough" city of Irkutsk in Siberia, Russia.
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
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Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better
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One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here's how to do it better.