City Branding

Sofia City Branding, Placemaking and Urban Transformation: A Personal Account

Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.

How the German City of Bielefeld Used Participatory City Branding Strategies for its Rebranding

Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.

Why Chinese Cities Need More City Branding: Example Ningbo

Ramon Thomas on why Chinese cities, such as Ningbo, should focus more on strategic city branding to benefit from international recognition on top of their strong economic development performance.

How the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital

The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital's economic development and talent attraction ambitions.

Top 5 City Branding Case Studies and Examples To Learn From: How They Do It

Here's our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.

8 City Marketing Trends and Developments to Watch

City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).

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