City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Nikolaj Lubanski of Copenhagen Capacity on Talent Attraction: Strategies, Trends and Challenges
Nikolaj Lubanski of Copenhagen Capacity about talent attraction strategies, trends and challenges.
7 Placemaking and Visitor Experience Lessons from Eastern Europe
Christopher Hire on placemaking, city branding and visitor experience in Eastern European cities: challenges and opportunities.
Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
City Branding Challenges: 4 Lessons from Hamburg, Germany
Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.
Charles Landry on City Brands, Creative Cities and the Urban Age
Charles Landry in this interview reflects on the challenges and opportunities of the Creative City, the Urban Age, and the role of city branding.
Ben Knapp of Saffron Consultants on Placemaking and Place Branding
Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.