City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
The Value of Fluid and Dense Place Brandscapes
How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.
Branding Cities Through History and Culture: Example Verona and Cannes
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
How LIKE BERLIN Helps Residents Express their View on City Identity
In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
Graffiti, Place Brand Authenticity and Creative Placemaking
Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
City Branding: To Flag or Not to Flag?
To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.