City Branding

Research Insight: A Short History of City Branding Research and Practice

In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.

Research Insight: Branding Cities in the Age of Social Media

City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.

David Adam on City Branding, Urban Management and Better Cities

David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.

City Branding and Media Portrayal of Chinese Mega-Cities

Research insights by Emma Björner and Efe Sevin on city branding and media portrayal of mega-cities in China.

How to Develop a City Brand Strategy – Example Mississauga in Canada

Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.

Frank Cutitta on City Branding and How to Build Smart and Resilient Cities

Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.

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