City Branding

Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City

Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.

Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.

City Branding: What It Is and How It Works

City branding is on the rise. But why does it matter and how does it work? Find out by browsing through our collection of latest insights, strategies and advice for city branding professionals, economic development pros and talent attraction specialists.

Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago

Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.

Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development

Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.

City Branding: Which Factors Are The Most Crucial For Your City Brand?

Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.

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