city image
City image insights, management strategies, trends and advice for city brand managers, marketers and urban developers. You might also be interested in our articles on livability and reputation.
Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
TPBO -
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
City Reputation: Insights, Benchmarking and Strategies
TPBO -
City reputation: how does a city gain a favorable reputation? And what can urban leaders do to overcome a negative image or reputation? Which cities have the strongest reputation? Answers to those and similar questions here.
Bridging Perception Gaps: How to Overcome Place Image Challenges
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How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
Sofia City Branding, Placemaking and Urban Transformation: A Personal Account
TPBO -
Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.
Why Chinese Cities Need More City Branding: Example Ningbo
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Ramon Thomas on why Chinese cities, such as Ningbo, should focus more on strategic city branding to benefit from international recognition on top of their strong economic development performance.
Psychology and Cities: Charles Landry Explores the Hidden (Urban) Dimension
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Charles Landry in this guest post connects the dots between cities and psychology, and calls for a stronger focus on the psychological resilience of cities as safe havens in turbulent times.