city marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Research Insight: Branding Cities in the Age of Social Media
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City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.
David Adam on City Branding, Urban Management and Better Cities
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David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.
Virtual Real Estate – Geographic Domain Extensions for Place Marketing
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Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.
Teemu Moilanen on Finland, Nation Brands and City Branding
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Teemu Moilanen shares his experience as place branding advisor in Finland and discusses recent research on the main city branding challenges.
Research Insight: Key City Branding Challenges in Europe
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Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.
Christophe Alaux on Place Marketing in France
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Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.