city marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Frans van der Avert on Amsterdam City Marketing and Destination Branding
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Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.
Events as City Branding Opportunity: 4 Things Small Cities Need to Avoid
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Can events support the city branding of small cities? Yes, argues Christian Dragin-Jensen, if city officials manage to avoid four common pitfalls. With examples from Denmark.
Future of DMOs: Why and How City Destination Marketing Organizations Should Reinvent Themselves
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How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
Dominic Medway on City Marketing and the Future of Town Centres in the UK
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Dominic Medway of Manchester Business School discusses the role of city marketing and place branding in the repositioning of town centres in the UK.
Gordon Innes on City Branding, Placemaking and Economic Development
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Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.
Irina Shafranskaya on City Happiness and Place Branding in Russia
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Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.