city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Cecilia Cassinger on Place Branding, Strategic Communication and Urban Sustainability
TPBO -
Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
Sustainability as Place Brand Position: Research Insights from Thailand
TPBO -
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
Jan Gehl on How To Make Cities More Liveable and Sustainable
TPBO -
Jan Gehl reflects on his long career as architect and urban design consultant and shares his thoughts how to make cities more liveable and sustainable: success factors and challenges ahead.
Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
TPBO -
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago
TPBO -
Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.
Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development
TPBO -
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.