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country brands

Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.

Conferences

Event Highlights: London Nation Brands Forum 2016 by Brand Finance

TPBO -
Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
Interviews

Conrad Bird on the GREAT Britain Country Branding Campaign

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Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Interviews

Annika Rembe on Sweden, Country Reputation and Public Diplomacy

TPBO -
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Case Studies

Media Coverage of Clean, Green and 100% Pure New Zealand

Florian Kaefer -
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Interviews

Andrea Insch on Brand New Zealand and Nation Branding Strategies in Asia

TPBO -
Andrea Insch of Otago University in Dunedin, New Zealand, shares her thoughts on "green" destination branding and analyzes New Zealand's "100% Pure" destination brand.
Uncategorized

Country Brands Asia: Bhutan – A Demure Brand

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Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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