Destination Brand Leaders
Uncover exclusive insights from destination branding and destination marketing experts worldwide. Explore trends and strategies shaping the future, featuring peer-nominated professionals selected by invitation only.
Gregory Pomerantsev on Aviation, Travel and Place Branding
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
Mara Seminario on Country Branding, Destination Marketing and Brand Peru
Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
Statia Elliot on the Evolution of Destination Marketing and DMOs
Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
Petra Trimborn on Destination Branding and Sustainability in Germany
Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.