Destination Branding
Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
Seeing Azerbaijan From a New Point of View – Destination Branding by Landor
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Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management
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Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.
Guðrið Højgaard on How the Faroe Islands Use Smart Destination Marketing for Sustainable Tourism Management
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Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.
Destination Sustainability: What DMOs Can Do to Make Their City or Region More Sustainable
What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable - useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh
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How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
Destination Branding Explained: Insights, Strategies, Examples
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Destination branding is en vogue, as travel and tourism are facing challenges not easy to solve with marketing strategies alone. But what does it mean, what does it stand for? Answers to those and similar questions here.