destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
Todd Mayfield on Branded Wayfinding for Destinations
Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Inga Hlín Pálsdóttir on Destination Branding and Iceland
Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
John Cooper of Yakima Valley Tourism on Destination Marketing Strategies
Yakima Valley Tourism CEO John Cooper reflects on the future of destination marketing organizations, destination branding and his professional journey.
Jaume Marín on the Destination Branding of Costa Brava and Pyrenees, Catalonia
Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.
2015 UNWTO & WTM Destination Branding Summit – Key Insights
Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.
Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities
Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.