destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
John Cooper of Yakima Valley Tourism on Destination Marketing Strategies
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Yakima Valley Tourism CEO John Cooper reflects on the future of destination marketing organizations, destination branding and his professional journey.
Jaume Marín on the Destination Branding of Costa Brava and Pyrenees, Catalonia
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Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.
2015 UNWTO & WTM Destination Branding Summit – Key Insights
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Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.
Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities
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Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.
How to Measure Success and ROI of Destination Marketing – DMO Challenges and Trends
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Destination marketing experts Michael Gehrisch and Manolis Psarros discuss the changes and challenges faced by DMOs regarding setting KPIs and measuring ROI.
Difference Between Destination Branding and Destination Marketing
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The difference between destination branding and destination marketing well explained by brand development veteran Tom Buncle of Yellow Railroad consulting.