destination
Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.
Destination Branding: How to Create a Sense of Place in Airports
Learn how destination branding is used as concept to create a sense of place at airports around the world. Article by our Expert Observer Svetlana Masjutina.
How to Change a Destination Name: Case Study Lane County, Oregon (USA)
Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
New Ranking Presents World’s Top 100 Green Destinations
Introducing the TOP 100 Green Destinations Ranking - a new benchmark and assessment initiative aimed at helping destinations to improve their sustainability.
Destination Branding Challenges – How to Overcome Them
Destination branding challenges and how to overcome them - tips and advice from leading experts and consultants on successful destination brand development.
Tom Buncle on How to Succeed in Destination Branding
Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.
How to Brand a City Destination: Case Study Vienna, Austria
Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.