destination
Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.
Do We Need to Reinvent Destination Marketing Organizations?
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TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
Destination Managers: How to Create a Meaningful Visitor Experience
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Guest post by Erik van t' Klooster on how to create meaningful visitor experiences at destinations. Good tips for destination marketing professionals.
Destination Branding Case Study: Rebranding Tillamook County, Oregon
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Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Destination Branding For Small Cities by Bill Baker: Book Review
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Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau
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Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.
Places and Destinations: Definition, Concepts, Theory
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Summary of academic literature on places and destinations, including definitions, concepts and theories linked to place and destination.