Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Business Improvement Districts Explained: What BIDs Mean And Why They Matter
TPBO -
Business Improvement District (BID): Learn about what BIDs are, how they work and why they matter.
Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
TPBO -
Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
TPBO -
Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
3 Key Insights from Innovation Cities Index 2016-2017
TPBO -
Christopher Hire of Australian consultancy 2thinknow shares three crucial insights and lessons for cities from the Innovation Cities Index 2016-2017.
Petra Trimborn on Destination Branding and Sustainability in Germany
TPBO -
Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
Brand Urbanism: Building Sustainable Partnerships Between Brands and Cities
TPBO -
City brand advisor Rinske Brand introduces us to the concept of brand urbanism and illustrates how it has been employed by cities such as London, Madrid, Manila and Ghent. Learn about the opportunities and risks of city-brand collaboration.