Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Gene DePrez on Economic Development, Place Branding and Competitive City Regions
Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe
Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
Cities of Influence: Talent Attraction Winners and Priorities in Europe
Roger Hobkinson of Colliers International discusses European cities, talent attraction leaders and the priorities for city developers and brand managers.
Business Improvement Districts Explained: What BIDs Mean And Why They Matter
Business Improvement District (BID): Learn about what BIDs are, how they work and why they matter.
Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.