Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area
Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago
Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.
Rolando Arellano on the Brief History of Peru’s Recent Economic Development and New Sense of Belonging
Brand Peru, the country's economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
Ernesto Melgar on How Peru Has Strengthened its Country Brand and National Identity
Ernesto Melgar in this interview shares his thoughts on Peru's history, challenges and ambitions and how smart country branding has helped it regain and strengthen its self-esteem and sense of national identity.
Xabier Díaz de Cerio on Peru as Destination and its Country-of-Origin Potential
How Peru has changed and evolved over the last twenty years, its challenges and potential - the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.