Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
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Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly
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Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
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Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
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Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy
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Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Peter Kjeldbjerg on How Struer Became The City of Sound
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Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.