Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era
Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
How Incredible India and the Reputation of London Led Me to PhD in Place Branding
Shalini Bisani tells us how the "Incredible India" marketing campaign and the reputation of London led her to pursue a PhD in Place Branding in the UK.
8 City Marketing Trends and Developments to Watch
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).
Reflections on 4th Institute of Place Management Conference in Manchester, UK
Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.
Event Alert: City Nation Place Annual Forum in London, 9 November 2017
City Nation Place Global Forum London, United Kingdom, 9 November 2017: get together of place branding professionals from around the world. Here's why you should attend.
Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding
Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.