Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Reflections on 4th Institute of Place Management Conference in Manchester, UK
TPBO -
Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.
Event Alert: City Nation Place Annual Forum in London, 9 November 2017
TPBO -
City Nation Place Global Forum London, United Kingdom, 9 November 2017: get together of place branding professionals from around the world. Here's why you should attend.
Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding
TPBO -
Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.
Gert-Jan Hospers on Urban and Regional Development and Place Marketing
TPBO -
Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
How the Town of Shrewsbury (Re)Discovered Charles Darwin as City Branding Opportunity
TPBO -
Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the town.
Frans van der Avert on Amsterdam City Marketing and Destination Branding
TPBO -
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.