Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Future of DMOs: Why and How City Destination Marketing Organizations Should Reinvent Themselves
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How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe
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Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
Dominic Medway on City Marketing and the Future of Town Centres in the UK
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Dominic Medway of Manchester Business School discusses the role of city marketing and place branding in the repositioning of town centres in the UK.
Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe
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Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
Øyvind Såtvedt on Brand Development and Management of the Oslo Region
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Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
Cities of Influence: Talent Attraction Winners and Priorities in Europe
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Roger Hobkinson of Colliers International discusses European cities, talent attraction leaders and the priorities for city developers and brand managers.