Europe

Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.

Place Branding Examples

How to Develop a City Branding Strategy: Example Cork, Ireland

TPBO -
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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