Germany
Germany: Place brand insights and thoughts on the German nation brand, Germany’s country branding, reputation and positioning as country-of-origin.
Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe
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Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe
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Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding
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How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
City Branding Challenges: 4 Lessons from Hamburg, Germany
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Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.
Current State of Place Branding Practice in Europe
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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Oliver Zöllner of Stuttgart Media University on Place Branding in Germany
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Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.