nations
Nations, as imagined communities have a strong cultural and political component, which means that strategies used for the brand positioning of destination are not necessarily the most adequate (see our nation branding section for details and examples). The collection of articles below is about national image, reputation and nations as brands.
Country Brands: Nation Branding En Vogue (Again)
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.
Country Brands Asia: Bhutan – A Demure Brand
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Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).
Brazil, Olympics, Media Representation: Wild Like the Jungle?
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Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
Brexit And Its Implications: View From India
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Implications of Brexit on India and its relations with the UK is the focus of this article by nation brand and country-of-origin expert Aparna Sharma.
BREXIT: Consequences for UK Country Image, Nation Brand and Europe
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Brexit and its consequences: World's leading experts in country image and nation brands on what Brexit means for the United Kingdom and Europe.
Ali Fisher on Big Data, Networks, Public Diplomacy and Country Image
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Ali Fisher, Principal Data Scientist at VORTEX (University of Vienna) and CPD Research Fellow at the USC Center on Public Diplomacy (University of Southern California), about big data, new networks and the resulting opportunities - and challenges - for public diplomacy professionals.