nations
Nations, as imagined communities have a strong cultural and political component, which means that strategies used for the brand positioning of destination are not necessarily the most adequate (see our nation branding section for details and examples). The collection of articles below is about national image, reputation and nations as brands.
How Nation Branding can Accelerate National Competitiveness and FDI
India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.
Aparna Sharma on Nation Branding in India
Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.
Roger Pride on (Desti)Nation Brand Strategies and Wales
Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.
8 Things You Should Know About Nation Branding
Nation branding has become a popular concept. Jay Wang, Director of the USC Center for Public Diplomacy in the USA points out 8 things you need to know.
Nation and National Identity: Definitions, Concepts, Theory
Review of academic literature on nations and national identity: theories, concepts and definitions for nation branding and public diplomacy researchers and practitioners.
Nation Branding Perspectives: Definition, Concepts, Theory
Summary of academic literature on nation branding. Learn about the various perspectives and concepts linked to nation branding theory.