Place Brand Image
Place Brand Image: Latest research insights, rankings and reflections on the image, perception and reputation of places and their brands. International perceptions of city brands, destination brands and the brand positioning of regions, countries and nations.
Country Reputation: Sweden Tops 2016 RepTrak Ranking
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2016 RepTrak Ranking: Sweden tops annual Country Reputation survey by Reputation Institute. Learn how this perception study works and which countries benefit from a favorable image abroad.
BREXIT: Consequences for UK Country Image, Nation Brand and Europe
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Brexit and its consequences: World's leading experts in country image and nation brands on what Brexit means for the United Kingdom and Europe.
Major Sporting Events and Place Reputation: Why did Brazil Miss the Shot?
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Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.
Editorial: Panama Papers, Good Countries and the Reputation Crisis
Thoughts on the Panama Papers, Good Countries and the reputation crisis stirred by large-scale tax evasion by political, business and cultural leaders.
Mercer Quality of Living Ranking 2016: European Cities, Personal Safety
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Key insights from the Mercer Quality of Living Ranking 2016: European cities lead, while personal safety has become a crucial factor for livability scores.
Marcus Osborne on Country Brands and Nation Branding in Asia
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Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.