Place Branding

Conferences

Leaders in Place Brand Strategy – CityNationPlace Awards 2015

TPBO -
Learn about award-winning place brand strategy of Oslo Region, London, the Croatian Tourist Board and Ireland - winners of the 2015 CityNationPlace awards.
Place Branding Examples

Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK

TPBO -
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.
Conferences

Creating Liveable and Loveable Places in Australia – the Scope for Place Branding

TPBO -
Place branding strategy consultant Malcolm Allan of PlaceMatters shares examples of cities in Australia and how they are creating liveable, loveable places.
Insights & Advice

How to Create Inspiring Places and Lasting Experiences

TPBO -
Place branding experts Erik van 't Klooster and Gerard van Keken reflect on the question how to create inspiring places and lasting experiences.
Insights & Advice

Why and How to Measure Place Brand Equity

TPBO -
Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.
Observations

Thoughts on 2015 Place Marketing and Branding Manifesto

TPBO -
Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.
1...383940...42Page 39 of 42

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland.