Place Branding
Why Social Media Buzz Cannot Replace Place Branding
Back in 2013, Robert Govers published an interesting blog post on the now inactive Placebrandz website, in which he reflected on an exchange of ideas and arguments regarding social media and place branding that followed a conference. The post offered valuable insights, well worth sharing.
City Branding: To Flag or Not to Flag?
To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
India: From Nation Branding to State Branding and Competitive Federalism
India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
Top 5 Place Branding Books to Read in 2016
Selection of five place branding books to read in 2016: Must reads for those charged with the difficult task of place branding, economic development or public diplomacy.
How to Measure Success and Effectiveness of Place Branding Initiatives?
How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.
Monocle Quality of Life Survey 2016: Best Cities to Live in the World
The Monocle Quality of Life Survey 2016 presents best cities to live in the world. Learn more about Monocle Magazine and its annual city livability index.