region
Region brands and the branding of regions have received increasing attention lately. Learn about latest research insights, thoughts and advice on region branding, regional image and reputation management.
India: From Nation Branding to State Branding and Competitive Federalism
India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
Christof Biggeleben about City Branding, History and Berlin
Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.
Guest Post: Place Branding Strategies for Rural Development
Regional branding: Place brand expert Gerard van Keken looks at the importance and potential of place branding to support development of rural areas.
Atlantic City Branding – AT Brand Project Fosters Collaboration
Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Destination Branding Case Study: Rebranding Tillamook County, Oregon
Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
How to Develop a City Branding Strategy: Example Cork, Ireland
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.